Topic | Direct Mail

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Pure Collection’s newest catalog offers prospects discounts of up to 50% off its cashmere merchandise. The Archdiocese for the Military Services USA is soliciting prayers and funds to provide pastoral services for Catholics serving in the armed forces. And King Arthur Flour has sent out a double postcard advertising The Baking Sheet, a baking enthusiasts’…

Del Polito on Postal: Worry, Be Happy

|  by Chief Marketer Staff

(Multichannel Merchant) First, the bad news: You can expect a postal rate hike by next summer, according to Gene Del Polito, president of the Association for Postal Commerce. The good news? It's likely that the rate-making process will follow the Postal Reform Bill's new rules, meaning the increase will be subject to inflationary levels.

Meet the Broker: David Kanter

|  by Chief Marketer Staff

Today we meet David Kanter, president and CEO of AccuList Inc., based in Ventura, CA. Despite his job title and being a member of the Direct Marketing Association's List Leaders Group, Kanter portrays himself as a humble list broker.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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