Topic | Direct Mail

Insurance company direct mail for Medicare offers are expected to rise as much as 20% during this year

Today we meet Jeff Bisset, president of London, Ontario's Interact Direct Marketing Inc., a business he owns with partner Paul Jensen. A relative newcomer to list brokerage, he sees lots of potential in the field despite the more restrictive landscape in Canada.

A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.

Following the lead of the U.S. Postal Service, Royal Mail has launched a sale on direct mail rates in the U.K.

A group of industry trade organizations has launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas about the future of the U.S. Postal Service.

Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services.

Today we meet Diane Dubocq, director of list media at MetaResponse Group in Deerfield Beach, FL, where she’s worked for the past four years.

Direct mail is a copy-driven medium. Sure, lists and offers are paramount, but copy is the final part of the mailer's holy trinity. Yet too many unseasoned

Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time

The Autumn Roots