Topic | Direct Mail

Mailer groups expect the U.S. Postal Service to file a case for an exigent postal rate increase Tuesday.

Combining traditional direct mail tactics with new, interactive capabilities is a cost-effective way for every business

KCSM-FM, a nonprofit San Francisco-area jazz radio station, has so far pulled in 52 responses to a just-launched 23,000-piece postcard fundraising campaign that used personal urls (PURLs).

DirectMail.com had scarcely finished toasting its success in bringing the National Wildlife Federation (NWF) back onto its client roster when the relationship faced its first challenge. In response to the Gulf of Mexico oil leak, the NWF wanted to mail an 850,000-piece emergency solicitation as fast as possible. It was an odd request, given that…

To recruit new agents for its expanding offices in the region, Chase International, a high-end real estate agency in Lake Tahoe, realized it had to reach

SUMMER IS HERE, and the dog days are just around the corner. Webster defines dog days as the period between early July and early September when the hot

Even if your Web efforts are booming, don't give up on good old fashioned direct mail just yet. Catalogs and snail mail could well be generating your

Royal Mail Group has named Moya Greene chief executive. Greene, currently president/CEO of Canada Post Corp, will take up the post in the middle of July.

Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we'll select a different panel of list brokerage professionals. Then each week for that month, they'll tackle questions about pertinent industry issues and offer tips for mailers.

The U.S. Postal Service has consolidated its expedited-shipping and ground-shipping units into its new shipping services group