A Challenge Mailers Shouldn’t Refuse
There isn't much about the Presidential Commission on the Postal Service's recent report that the American Postal Workers Union approves of. Indeed, it's
There isn't much about the Presidential Commission on the Postal Service's recent report that the American Postal Workers Union approves of. Indeed, it's
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed
By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush's desk awaiting a ceremonial signature.
ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights.
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.
A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in
Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those
Well, it's happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create
Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.