Topic | Direct Mail

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Gavilan's Latest Loose-Leaf Catalog Gavilan's, a member of the Starcrest of California family of titles, recently mailed an offer that does not stray far from its siblings, in terms of design, product selection and incentive use. Like Signatures and ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Williams-Sonoma Updates with the New Year Williams-Sonoma's The Catalog for Cooks rang in the New Year by updating its catalog's cover designs. Cover photos are printed in full bleed, extending the images across the entire page. Previous photos were ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Vineyard Vines Offers a Taste of Martha's Vineyard While it's quickly becoming known as the tie maker of choice for political heavyweights and presidents ("past, present and potentials"), the Vineyard Vines company has also branched out to offer polo ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Christopher Reeve Foundation Pledges to Continue Legacy The latest mailing from the Christopher Reeve Paralysis Foundation celebrates the life of its namesake, the late actor and director who was paralyzed after a horseback riding accident in 1995. The ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

VivaTerra Launches Catalog VivaTerra, which translates to "living earth," recently launched its catalog of "organic, artisan-made and earth-friendly goods" for the home. The 56-page Winter 2004 edition promises products that combine "exceptional quality ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Handmade European Home Accessories from A Mano Importing a diverse collection of upscale home accessories from "Europe's finest artisans - potters, weavers, crystal engravers, glass blowers and silversmiths," A Mano offers handmade decorative pottery, ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

American Express Launches Rewards Card for New Yorkers Expanding its portfolio of specialty credit cards, American Express launched the IN:NYC card that rewards account holders for eating, drinking and enjoying the nation's largest city and cultural ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Elvis Catalog Presents Gifts from "The King" Snow covers the grounds of Graceland on the front cover of the most recent edition of "The Official Catalog of Elvis Presley Enterprises, Inc.," inviting enthusiasts to celebrate the holidays with the King of ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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