How a Tactile Complement Can Strengthen Digital Campaigns
Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment
Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment
Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
“The more you tell, the more you sell” is still the mantra for many direct mailers.
Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
Discover how engaging all five of a prospect's senses with your B2B campaign can boost response.
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here's why.
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.
List featured this week include Curve, Kohl's Credit Card Statements and Wind and Weather Catalog.
Click here to view the 2023 winners!