Topic | Data

(Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you've multiplied that challenge.

Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey.

So, are you the type to obsess over finding just the right card for your sweetie on Valentine's Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?

What kind of an audience will marketers be looking at in the year 2050? If you look into Andrew Zolli's crystal ball, the population pyramid looks more like an hourglass

Today there are relatively few online options that advertisers can use to target Hispanics. This reality is a result of two main factors.

Perhaps the rich are different...but in many ways companies targeting the wealthiest consumers aren't that different from those marketing to a mass audience.

The term “integrated marketing” is a popular industry buzzword referring to the synchronization of all aspects of marketing communications, enabling each to work the others as a unified force rather than in isolation.

Marketing to youth is one of the hottest yet most challenging topics in digital marketing--for good reason.

Critical features and functionality tend to vary by company and by online initiative. For an online retailer, for instance, a shopping cart is a critical feature; for an airline, a booking engine is key.

The Shop.org conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation.