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New DMA Study Examines Impact of Data on Economy
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.
When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors
A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.
Many consumers say they think personalization is a superficial tactic. But it's popular among marketers. Where's the disconnect?
Even in a digital world, don't forget real face-to-face conversations when it comes to generating customer feedback.