![Facebook and Nielsen data collection](https://chiefmarketer.com/wp-content/uploads/2014/07/facebook-nielsen595-160x125.png)
Facebook and Nielsen in Data Collection Partnership
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.
Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.
Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.