Topic | CRM

Food staples such as bread and milk are often placed at opposite ends of a supermarket. But Best Buy couldn't do that with electronics. Analytics helped.

How do you build readership for a business-to-business e-zine? One way is to add an RSS feed. “RSS has taken off for newsletter consumption,” says Ed Schipul, CEO of Schipul, a Web marketing company.

Need to poll one in three Internet users? purchasing? BURST! says it can help. Its e-newsletter, Online Insights, goes to approximately 10,000 advertisers, agency, media reps, clients who purchase media and other media pros.

You can build your e-mail newsletter list quickly through the use of strategic partnerships. Look for companies who target similar demographic audiences with their Web sites and e-mails, but who are not your direct competitors.

Be very careful with whom you work and especially with partners who send e-mail that looks like it comes from you. Your brand reputation is on the line, and the last thing you want is for anyone receiving your e-mails to feel that they are being spammed.

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers' inboxes, according to a report released in November by the Federal Trade Commission.

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

What's a wholesaler of financial products to over 5,500 independent brokers to do when it has to gather information regarding quotes and respond to agent inquiries? Here's what Kestler Financial Group, Inc. did. That was the challenge facing Kestler Financial Group, Inc. (KFG), a company specializing in securities, annuities, life insurance and long-term care insurance.

Rob Strickland has a dream: That banks will one day operate without paper. But unlike many other fantasies, this one is actually coming true.

A direct marketing campaign Merkle Inc. coordinated for client Dell was named the 2005 National Center for Database Marketing (NCDM) Excellence Award’s platinum winner.