Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.
High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.
OK, we know it's a stereotype: Hispanics are loyal to their families. But not all are loyal to brands
Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we've been fortunate to observe the richness, value
Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.
My husband and I are members of two wine and spirits-related CRM programs. One has led to us making more purchases. The other hasn't generated many additional buys – but has created a lot of good will.
E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.
In nature, ecosystems are dynamic. The denizens of an ecosystem don't simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.
As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we're smart we'll make sure we have our very own "Marshall" plan in effect.
Worldwide customer relationship software revenue should exceed $7.4 billion in 2007, up from $6.5 billion in 2006, according to Gartner, Inc.
