Louis Ramery will join Sears Holdings Corp. as senior vice president of customer relationship marketing for the company's Sears and Kmart operations, on Nov. 5. He will report to Maureen McGuire, Sears Holdings' CMO.
A new Web site aims to help customer relationship management experts build bonds to help their own careers. MyCRMCareer.com launched last month at Gartner's CRM Summit in Hollywood, FL. The site, says co-founder Ted Hartley, is centered around the "4 Cs" of community, content, competency and career.
In an era of loyalty program saturation, one size no longer fits all. And no stereotype fits anyone. A recent study by Colloquy looks at loyalty program usage among six key demographic segments. Click here for more.
Everyone knows we're in an age of declining open and click-through rates for e-mail campaigns. Before renting an e-mail file, there are many questions a marketer should ask. What are they? Click here and find out.
Huge numbers of consumers are posting profiles on social networking sites like MySpace and FaceBook. How can marketers take advantage of these communities? From an engagement perspective, one of the most successful ways are viral downloads. Click here to learn more.
Dell Computer Friday closed its call center in McGregor, TX, laying off as many as 500 people, according to wire service reports.
Database marketing agency Merkle has hired Paul Bowman to serve as managing director of customer strategies.
Sure, loyalty programs can help merchants build their house files. But they can do much more than that. Click here and find out why they can be used to deliver triggered messages to drive better response rates.
Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.
Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company's culture every year for
