The best loyalty programs thrive on dialogue. Members agree to provide information--through transactions, survey responses and declared preferences--and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.
Customer relationship programs fail at an alarming rate -- 70%, said Devyani Sadh, quoting industry statistics. So why bother? Why go through the headaches of setting up a database marketing system at all?
Nine out of 10 shoppers said a convenient returns policy is either important or somewhat important when deciding whether or not to shop with an unknown online merchant or cataloger, according to a study commissioned by returns management firm Newgistics.
If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.
Scottrade, an online investment firm, has hired Craig Hogan to serve as director of customer intelligence, customer relationship management and reporting.
C3i Inc. has secured state funding to relocate its call center operations from Morristown, NJ to Plains, PA.
D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself. To find out more from Ruth P. Stevens and Bernice Grossman, click here.
Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.
Any direct marketer worth his or her M.B.A. knows the importance of identifying a company's best customers
