Topic | CRM

Not surprisingly, DMers' and privacy professionals' opinions about data security differ, according to a recent study of e-mail marketing practices and

Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in

Webloyalty.com has acquired Loyalty Ventures Incentive Networks, a firm that develops private-label customer loyalty operations for e-commerce merchants.

To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students

Some people can never get enough chocolate. But that doesn't mean they'll order it from a catalog especially one that arrives too often at certain times

Help! They've got our e-mail addresses and they can't shut up! Those who were masochistic enough to sign up for e-mail from any of the '08 presidential

Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

When a channel that provides 20% of an industry's buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what

Misery loves company, so we're guessing stress isn't a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media

Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization. Here are five ways you can look like a hero.