Topic | CRM

What’s worse than a consumer who has something to return? Hurdles in the return process. And according to a new study, those hurdles are getting higher

Developing and nurturing loyalty should be the marketer's primary, day-to-day concern. Here's why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases

During the early days of the Internet, Web sites urged visitors to Make this your home page. This tactic is still used, but not nearly as often as in

At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers' needs in order

If you're a mailer seeking advice about making the best list selections, you've come to the right place. The following suggestions should give you an

Yes, times are tough for marketers. As if you didn't know. And so it's likely you've heard some of the following lines the most common gripes voiced by

Since Thanksgiving, online customer satisfaction has lagged last year

The natural corporate reaction in the current economic environment is to hunker down and tighten up. Read why this may be the time to join marketing forces with non-competing properties so you all can survive

Dennis Armbruster and Andrew Mitchell have joined LoyaltyOne, a loyalty marketing services provider.

Fred Waugh has assumed the newly created position of vice president of alliances at CRM firm Convio