Gen Y Leads In Loyalty Participation
Consumers are increasingly recognizing the value of loyalty program participation, according to a new study
Consumers are increasingly recognizing the value of loyalty program participation, according to a new study
What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.
Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction
There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention.
Today's challenges demand that the CMO be a "test and learn" person relying on a strong infrastructure of data, tools and analytics.
At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.
U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions
A luxury marketers' best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet
Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,