Topic | CRM

Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times

In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

Computer Services, Inc. has inked a partnership with RewardsNow, Inc.

Consumers waiting in line for their flu shots—and the docs with the needles—aren't the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.

Customer relationship marketing agency Merkle has named Patrick Hennessy and Tim Berry to the newly created positions of co-presidents.

If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward.

OneCommand has named Jeffrey W. Hart to serve as its president.

British Airways and Chase Card Services have changed the rewards program associated with the British Airways Visa Signature card

Loyalty services, alone among Alliance Data Systems

Groupe Aeroplan Inc., a loyalty marketing firm that serves a multi-national market, has acquired Carlson Marketing, a US-based loyalty marketing services provider, from Carlson Companies Inc.