In many companies, the question of which department oversees customer relationship man¬agement is a tricky one. Marketers work with the system on a daily basis, sales has to input data on the go, and IT needs to make sure all the back end processes are in place. Chief Marketer talked to several industry experts to…
A new study evaluating several sources of business-to-business data has a seemingly simple question at its heart: Which source is best? There's a second
In 2009, Sprint set out to reward the top tier of its 48 million customers with its first loyalty program, Sprint Premier. The program is free to customers,
More and more digital marketing plans have to live in a window of a fiscal quarter or less. But does that mean your consumers will drop off the face of
As I looked through the daily updates from NextMark and Standard Rate and Data Service (SRDS), I realized there really are no new transactional based, direct mail-sourced lists coming to the market. This has been the case for a while now. It's no surprise given the economy and the fact no one is jumping into…
RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.
Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.
Marketing has also evolved, and what constituted "state-of-the-art" communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting. But, unlike journalists, our questions have changed, and the relationships between questions and answers have become increasingly more significant.
The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer
Marketers need to rethink the way they consider the total value associated with families. Historically, we’ve always approached things at an individual or a household level. And the reason was straightforward. That was typically the best level of ...
