Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.
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A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.
Consultant Ernan Roman had some harsh words for direct marketers.
Our ultimate aim is to make as many customers buy from us as possible while making the highest achievable profit from the transaction. The elements of reaching that goal are the three C
The challenges of implementing a single platform to manage and deploy your information assets across multiple channels including the Web, e-mail, mobile devices, and print.
One-to-one communication has long been the goal of marketers. Here are a few examples of marketers that have managed to implement it
Admittedly, rocker Todd Rundgren could be considered an unlikely muse for someone who writes about marketing. But his signature song "Hello, It's Me" is clearly about a complicated relationship, and that is familiar territory for marketers, particularly with the recent emergence of audience management.
Payback GmbH, a German loyalty program marketer, has acquired I-mint, an Indian loyalty program, for an undisclosed sum.
Alliance Data Systems Corp. will acquire the Direct Marketing Services unit of Equifax for $117 million.
