Loyalty marketers are rarely accused of being slow off the mark, and the rate at which they have innately grasped two of the three Rs of loyalty marketing – reward, recognition, relevance –supports this. Take rewards. Marketers are long accustomed to giving tangible thanks – airline tickets, extra groceries and so forth – to their…
Citi, Godiva, Hyatt, RecycleBank and U.S. Bank shared honors at the inaugural Colloquy Loyalty Awards. The awards recognize transformative, consumer-focused loyalty initiatives in five categories.
The very idea of a loyalty program assumes that customers will stick around for a while. While few marketers, save perhaps for mortgage lenders, are considering what customers will be like 20 years down the road, there are trends today which will shape the business environment of tomorrow, according to Kelly Hlavinka, managing partner at…
Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.
Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.
Many CMOs don't go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here's why.
IBM will acquire Unica, a marketing software developer, for about $480 million.
Data Services Inc., a database marketing services company, has named Mark bridges senior director, international sales and business development.
Colloquy, a loyalty education and research firm, has named Jim Sullivan a partner.
In many marketing efforts, execution is often where the plans fall apart and the real victories and defeats emerge.
