Topic | CRM

When HealthyPet decided to segment its email database, it didn

In an effort to reach as many customers as possible at minimal financial cost, many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience.

Do third-party rewards dilute the branding message and relationship program participants have with marketers? Direct Newsline spoke with Jill Goldworn, president and co-founder of rewards and incentives provider TheFirstClub about the challenges and opportunities available to marketers seeking to broaden their reward program offerings.

We all know customized emails can be effective. Here are some of their most important characteristics

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.

La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure

The lawn-care industry's traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity

Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on "Seinfeld" could have applied to marketing the Bro.

Sometimes a thank you just isn’t enough. This was the case with the first iteration of TrueBlue, JetBlue Airways’ customer rewards scheme. “It was supposed to be a thank you program,” Dave Canty, the airlines’ director of loyalty marketing and partnerships told attendees at the Colloquy Loyalty Summit. The program’s limitations, however, didn’t leave its…