Topic | CRM

More consumer data is being collected than ever before and this "Big Data" can help make sure you never have to do a blind email blast again.

A series of videos from Denny's which feature comedian Dave Koechner fail to do much... including entertain or sell food.

In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?

Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty -- value, visibility and voice.

This year's election may be divisive and bitter, but one wouldn't know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising -- to the detriment of candidates, according to Katz 360's Andy Slater.

Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don't actually own that branded credit card.

A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing's value and its practice among marketers.

For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…

Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?