IHG Adds Instant Rewards to Encourage “Light User” Loyalty
IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.
IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.
In a relationship, "fine" is can mean anything from "things are wonderful" to "I don't really want to talk now, but my bags are packed and I'm on the next bus out of here."
There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.
Spending on, and revenue from, direct marketing channels is up -- but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.
A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.
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If you want to implement Enterprise Loyalty into your business, here are three things to consider.
Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
Data allows GameStop's in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.
Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points -- from the low-to-mid 50s to the low 70s -- during the last two years. While a closer look reveals the facts probably aren't as bad as the numbers indicate, they do represent a call for marketers to take a closer look at…