It's not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies. They're comparatively easy to manage, and they can often be created inhouse with software that constructs the survey as well as calculates the results
Xerox Corp. found a way to use small car to get big results. But while the chance to win a Mini Cooper auto in a sweepstakes no doubt was a key factor in the success of Xerox’s Igen3 campaign last summer, so was the company’s decision to create a personalized Website
The Museum of Modern Art has 100,000 works of art--and 52,000 e-mail newsletter subscribers.
The FTC has decided that multiple advertisers in an e-mail newsletter cannot all be held responsible for the letter's Can-Spam compliance.
Retailers are behind the curve when it comes to e-mail newsletters. So says a new report from Silverpop on e-mail use.
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The HoneyBaked Ham Co. is back in the e-mail newsletter business. Last December, the food marketer launched The Roundtable, an e-zine featuring holiday entertaining tips.
Nobody wants to lose lose subscribers. The good news is that e-mail provides us with the opportunity to re-engage customers and to learn valuable information from those that are about to opt out.
What does it take to get a reader to forward your e-zine? Quality content.
More isn't always better. These days direct marketers have loads of data to choose from, but finding usuable information can be a challenge.
