Topic | CRM

Don’t take it personally when someone requests to no longer receive your newsletter. This request to unsubscribe is not a rejection of your company. It may not even be a rejection of your e-mail.

Harvey Kurtzman, the comic book genius who created Mad magazine, was once asked about his writing. “I don’t write,” he answered. “I do movement.”

Crisis Manager is an e-mail newsletter written for firms facing PR disasters

SCORE helps small businesses through consultations—and free e-mail newsletters

How wonderful. Your unsubscribe rate is miniscule. Your open rates are high. Your e-zine is doing great, right? Think again. These metrics are meaningless in telling you if you have a successful newsletter.

What to do when the subscriber just isn’t there

Most employee e-newsletters get a bad rap, for good reason. They’re mostly bad.

When it comes to e-mail, yesterday's best practices often are today's conventional wisdom. Take scheduling. One piece of channel doctrine states that Tuesdays and Thursdays are the best days for sending e-mail newsletters or blasts.

Things to remember about e-mail newsletters

A multichannel, multiple-impression marketing approach—a seasonal marketing campaign, if you will--is far more effective than the traditional “one off” promotions that are conceived and executed in a vacuum. This is particularly true in complex environments such as when direct channels interact with brick-and-mortar retail, or in b-to-b