Topic | CRM

You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.

The Jaguar gets its name from yaguara, a South American word meaning “the animal that kills in a single bound.” Jaguar the vehicle manufacturer is more patient. Its next-sale efforts start up to a year ahead of purchase or leasing.

Indian call center reps can’t take it any more. They are quitting over the abuse they get from British and American customers.

Although CRM solutions help shed light on questions such as who, what, when, where and how much, they’re can’t offer insight into the “why” of the relationship. Online surveys can help answer that question.

Phishing attacks, which grew at a rate of 28% last year, are eroding consumer confidence in e-mail. A new Gartner survey found that more than 80% of online consumers distrust e-mail from companies they don’t know.

Airlines don't put straw on the floor like streetcar owners once did, but they are just as bad. Flying is a hellish experience.

Travel tends to take the first cut when expenses are being reeled in. But not for readers of Smarter Living Inc.’s tip-packed e-mail newsletters.

This is the story of how an e-mail newsletter helped facilitate a great public work. It started when the Arizona Department of Transportation (ADOT) suggested a four-lane highway to enhance safety and mobility on State Route 179, a state-designated scenic road in Sedona.

Want to make sure your e-zine is going to be read? Heed the ancient wisdom of direct mailers, and test.

The best place for your e-zine signups may not be on your home page. That's just one of the 'takeaways' we coaxed out of Paul Smith, editor of Newsletter on Newsletters, following the NEPA conference in Washington, DC this month.