Topic | CRM

Letters to the Editor

|  by Chief Marketer Staff

Someone with an Indian accent answers the phone, and says, “Thank you for calling SBC DSL service, my name is Joe, how can I help you?” Now I have many friends and associates in this country of Indian descent and I have NEVER met one named Joe, Tom, Bill or Ted.

E-Zines Are Hot, Research Shows

|  by Chief Marketer Staff

E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.

Accelerated Analysis

|  by Chief Marketer Staff

THE NEED FOR SPEED HAS reached Hoffman Estates, IL. After relying for decades on a mainframe database with limited analytic capabilities, Sears Customer

We’re Hiring

|  by Chief Marketer Staff

Looking for work? Go into database marketing. That's just one of the many gleanings to be found in Direct's 2005 database survey. More than a fourth of

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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