If the $10.9 billion marketers spent on customer management applications in 2004 didn’t sate the appetites of vendors, fret not: By 2009, this market will grow to more than $15.7 billion, according to a report from AMR Research Market Analytix.
At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.
For years enterprises have tried to combat customer service issues with technology. But technology doesn't work unless you have engaged in some process planning.
E-mail service provider Bigfoot Interactive and loyalty marketing company Alliance Data Systems Corp. launched a counter offensive in the e-mail CRM wars by announcing that Alliance Data’s Epsilon unit will acquire Bigfoot for $120 million.
An editor at my company once called a meeting to present a stunning magazine redesign. All went well until a sales type asked the inevitable question: “Did you do any surveys or focus groups to find out if this is what readers wanted?” The editor responded: “I’m the focus group.”
I believe the real problem here has nothing to do with Comcast’s call center. The root of the problem is much earlier in the process.
The Sage Group, plc, a London-based business software firm, has hired Dave Batt to serve as its general manager of global customer relationship management.
It can be hard to develop a sense of community between franchises and their parent company, and even harder to do it between the individually owned franchises. But Volvo Rents is tightening the communications gap all around with its e-newsletter, The Rental Channel. And it hopes to do even better when it puts the same…
Robert Cannon left the hardware business after 20 years to set up shop as a consultant in 2001. But when a business contact hired someone else for a job Cannon was well suited for, he realized importance of keeping his name and talents in front of prospective employers. Thus, his e-newsletter, Taking Aim was born…
The question is enough to daunt any writer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The answer is you don't. Instead, you should use a content database that can spit out the versions with little human intervention.
