Topic | Content Marketing

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.

Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.

Are you getting the lead generation and sales engagement you want from your gated content?

Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically

Marketers who leverage content marketing, social media and SEO strategy in concert are seeing big payoffs as a result.

Understanding your target audience's needs and delivering what they want is more important than ever for marketers.

Leveraged properly, creative content can level the online playing field for marekters of all sizes.

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.

You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.