HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
Topic | Case Study
Email Templates Help Ohio State Create Consistent Branding
The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.
CDP Helps Ancestry Improve Data Oversight
Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.
Thoughtbot CMO on Creating a Marketing Foundation
Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.
Content Helps Toast Serve Tech to Restaurateurs
Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.
Thomson Reuters Gets Attention With Dimensional Direct Mail
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
John Deere Tees Off With PGA Tour Experiences
Global Brand Management VP Mara Downing shares the marketing secrets behind the PGA Tour's John Deere Classic.
CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.
FirstEnergy Looks to Brighter Future With Branding Campaign
An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.
Scavenger Hunt Helps Johnson & Johnson Open Eyes
A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.
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