Topic | BOF

Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose

May 27, 2022 | by Kaylee Hultgren

A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences

April 29, 2022 | by Kaylee Hultgren

Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.

Chief Marketer Videos

November 1, 2023 by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

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Topic | BOF

Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on Building Brand Purpose

Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences

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