Tracking and measuring engagement on social media has become a top priority for many marketers as campaigns ramp up across social networks.
For example, for some event and experiential marketers, measuring social engagement is more important and more telling than the number of attendees and other typical metrics used to determine the ROI of events.
This article teaches us how to delve into analytics on Twitter, understand what’s working on Facebook, really dig in to the good data on LinkedIn and analyze Instagram performance. Read the article …
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