The countdown to the holiday season has begun, and marketers should start preparing their e-commerce sites for the traditional spending rush. Jamus Driscoll, VP of marketing at Demandware Software, has issued a 10-tip checklist for online retailers.
1. Make sure your customers can find you. Eighty percent of shopping trips start with the search box, and that percentage increases during the holidays. Look through your search logs from last November forward to identify ways to improve site search effectiveness. Typical fixes include: Adding to synonym/hypernym dictionaries; enhancing product descriptions (adding relevant keywords); and expanding product assortment (consider adding product lines that customers seem to want but you don
Network
