Agencies

Times are Tough, but Opportunities Abound

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The head of the Direct Marketing Association pulled no punches in his keynote address at last month’s annual conference in Orlando, FL.

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Trendwatch

Ecommerce claims growing share of Black Friday sales 

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Branding/Marketing

Including Independent Media Voices in Media Outreach Strategy

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Data-Driven Thinking

In-Person Data Collection Annoys Customers – And It’s Ineffective

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