Fashion retailer, The Limited, is using viral marketing to promote its new line of pet sweaters.
The program, called “Fabulous Pet Names,” asks people to submit photos of their pets and a short story about how the pet’s name came to be. Participants are then encouraged to share the content with others on their social networking sites.
People enter online where they can also post reviews and vote for their favorite pet name.
In conjunction with the launch of the program, powered by Brickfish, The Limited is making a $5,000 donation to the American Society for the Prevention of Cruelty to Animals.
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