The Knot Inc. has acquired the assets of GreatBoyfriends LLC.
The company’s e-dating services GreatBoyfriends.com and GreatGirlfriends.com will become the fourth lifestage-oriented service within The Knot’s portfolio of brands, including wedding site The Knot.com, newlywed resource TheNest.com and teen site PromSpot.com.
GreatBoyfriends.com co-founder Cande Carroll will join The Knot as vice president and will continue to manage the service. Fellow co-founder E.Jean Carroll, author of the Elle magazine column “Ask E. Jean” will remain a consultant to the division.
According to the company, the sites work on the principle that “if you take a good catch, you put one back.” The service allows friends and family of potential suitors to act as third-party endorsers, allowing them to post recommendations and pictures on behalf of desirable singles at no charge. In turn, singles who nominate a “great find” are rewarded with a free month’s subscription to the sites’ boyfriend and girlfriend ratings. Singles can also gain access without a referral for a subscription fee of $20 per month.
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