Text messaging is the most often cited mobile marketing method –counting for 70% of consumer mobile marketing responses– compared to a 41% response rate to surveys and a 30% response rate for e-mail offers, according to a Direct Marketing Association survey.
The survey also revealed that:
* About one-quarter (24%) of those surveyed have responded to a mobile offer.
* One-third of the group that did not respond to any mobile marketing reported that they had never received an offer;
* Twenty-one percent of mobile marketing responders said they responded to three or more offers per month.
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