Tech Stack
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Inside the Buy Side
Black Excellence in Digital Media & Advertising: 2025 Leaders to Watch
In honor of Black History Month, AdMonsters celebrates Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry.
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Online Advertising
‘Is The Open Internet Healthy?’ Magnite Reports CPMs Dipped In Q4
Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least that’s the story from Magnite’s quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned […]
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Decoder
Why Comcast’s Universal Ads Will Actually Work
Comcast’s Universal Ads is set to reshape premium video buying by centralizing access to top media companies with advanced tech and seamless automation. Here’s why it’s different—and why it might just work, according to Casey Saran is co-founder and CEO of Spaceback.
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Behind the News
Regulating the Press? The FCC’s Targeted Investigations Raise Alarms
The FCC’s latest investigations into media companies, led by Trump-appointed chair Brendan Carr, have raised alarms about press freedom. Targeting DEI programs at select organizations while ignoring others, the probes appear less about regulation and more about exerting political pressure. With NPR, PBS, CBS, and others under scrutiny, experts warn this could be a step toward weakening independent journalism—echoing tactics used by authoritarian regimes.
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AdExplainer
Why Data Minimization Is A Very Big Deal For Ad Tech
When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not quite sure what to do with it now, hey, you can always just figure out that part later. […]
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Behind the News
DOGE’s Unfettered Access to PII Prompts Legal Challenges
DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosure—privileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in?
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Online Advertising
Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization
Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.
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AI
Countering a Deepfake Attack: Three Best Practices for Marketers
More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.
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Tech & AI
Wayfair launches generative AI-powered inspiration tool for shoppers
Wayfair’s new Pinterest-like tool allows shoppers to browse, save and shop endless home images, plus create their own rooms. Home furnishings giant Wayfair recently debuted a generative artificial intelligence-powered image inspiration tool called Muse. The Pinterest-like tool allows shoppers to scroll through endless images of home interiors, save images to a collection and shop similar products […]
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AI
How Collaboration is Redefining the Buyer/Seller Relationship in 2025
While RTBDAY ’25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now.