Tech Stack

After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for audiobook ads, and more.

We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.

Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is […]

Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.

Five ways to better understand your marketing performance.

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.

The Home Depot debuted an artificial intelligence-powered chat feature that can answer shopper questions and suggest products.   Home improvement retail chain The Home Depot debuted artificial intelligence-powered shopping tools on its ecommerce site that will answer how-to and product questions.  The Home Depot trained the tool, dubbed Magic Apron, using a large language model, […]

Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech.

HUMAN’s Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwide—targeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMAN’s CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what can be done to fight […]