Target Stores is launching a new prescription packaging system with a special offer for its Target Pharmacy Rewards members and REDcard Visa or Target credit card holders.
The new packaging system, called ClearRx, starts with a sloped, upside-down easy-grip bottle bearing a large-print label and a color-coded collar (one color for each member of the family). A patient information card attached to the label carries info on side effects and possible drug interactions.
The idea came from designer Deborah Adler, whose grandmother accidentally took her husband’s medication because the bottles were so similar. Target is running a TV spot showcasing ClearRx’s features, part of its ongoing “Design for All” campaign via Peterson Milla Hooks, Minneapolis.
Target also touts Clear RX in an e-mail blast to REDcard customers. Cardholders who pay for prescriptions with their Target REDcard (either a Visa or Target credit card) get 10% all purchases at Target on the day they enroll in Target Pharmacy Rewards and fill their first prescription. Cardholders also get a 10% discount-for-the-day with each tenth prescription filled at Target. Customers can swipe their card at scanners posted throughout Target stores to check the status of their account.
Target has 1,000-plus pharmacies in its 1,308 stores. Total sales hit $46.8 billion in 2004 and were $11.5 billion for first-quarter 2005, ended April 1. Target’s credit cards brought in $1.2 million in revenues last year.
Network
