The Talbots Inc., Hingham, MA, has chosen circle.com as its interactive agency of record. The retailer and cataloger plans to launch its Web site by the holiday season. Talbots’ Web site address will be (http://www.talbots.com).
A wholly owned subsidiary of Snyder Communications Inc., circle.com creates and manages online businesses. The site will build on Talbots’ advertising theme, “It’s a Classic,” which was developed by Arnold Communications, a sister company to circle.com.
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