Super Bowl Engagement

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  Acquisition

  Four Insights for Creating Social Media Campaigns Surrounding Tentpole Events

  While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.

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  Demand Gen

  How Brands Are Engaging Consumers Ahead of Super Bowl LIV

  Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.