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Short Cuts

Short Cuts

Canada Post Borderfree has introduced a new set of tools for direct marketing, transportation and e-commerce for U.S. retailers who want to do business in Canada. Ruth P. Stevens, veteran direct marketing executive and Direct contributor, has been named …
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Fairfield, NJ-based Redi-Mail Direct Marketing, a marketing services firm that offers list management, database, lettershop and fulfillment services, has formed a strategic alliance with Toppan Printing Company America Inc., based in New York.
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Webloyalty.com has completed the transaction to sell a majority stake to private equity firm General Atlantic LLC for an undisclosed sum. The Direct Marketing Association has commended the Federal Trade Commission (FTC) for publishing a notice in the …
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Business leaders, information technology professionals and e-commerce executives will gather at the Marriott Marquis in New York July 12 to learn about e-mail authentication techniques.
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BlueLithium Inc., an Internet advertising network based in San Jose, CA, has named Tim Mahlman chief revenue officer and Kit Simon vice president of Midwest sales, who will be based in a new office opened in Chicago.
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North Shore Animal League America has redesigned its Web site, www.nsalamerica.com.
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Alterian, a provider of database marketing services, has signed a multi-year agreement with Vertis, to create a “detailed and holistic” understanding of customer behavior and motivations.
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Santa Barbara, CA-based Fastclick Inc. has introduced a new online display advertising format that it’s calling text ads. The online direct marketing services agency now offers 11 advertising formats to clients.
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I-Behavior has been awarded a U.S. patent for its co-operative database software, which reportedly can integrate online, and offline buyer records. …
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Digital River Inc., the online marketing services company has opened a branch office in Taipei, Taiwan.