Roblox

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  Social

  Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

  To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.

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  Social

  iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

  We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.