Promotion

• Agencies

  Mighty Mattel

  How’s this for a cushy job? Richard Dickson became Mattel’s head of global licensing when he signed on as the company’s senior vice president for marketing,

• Agencies

  Survivor Shines On

  Fans of CBS’s series can bring a piece of that reality series to their backyards next year when torches just like the ones on the show go on sale. Facsimiles

• Agencies

  Mobile Couponing on the Grow

  People like saving money; people like cell phones. So they’ll love the two together, right? Not necessarily. Users see their cell phones as personal space

• Agencies

  A Helping Hand

  For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization

• Agencies

  Shelf Help

  Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in

• Agencies

  Rest Stop

  Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse

• Agencies

  The Comeback Kid

  Grocery shoppers have a new mindset: They’re siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists

• Agencies

  Flying the Coup

  Want to pull people into your store? Try coupons. Maybe you’d like to reactivate old customers or encourage sampling? Same advice. But that doesn’t mean

• Agencies

  Studios Push Summer Movies with Pizza Promotions

  The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza.

• Agencies

  Burger King Readies Apple Fries Sampling, New Kids Meal Push

  Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.