Pop-Ups

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  Pop-Ups

  Cheez-It Boosts Social Buzz with Night Club Pop-Up

  Experiential marketing success at Cheez-It combines a “relevant behavior” of its target audience with an absurd, irresistible experience, Senior Brand Director Cara Tragseiler says.

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  Acquisition

  Pop-ups: How to Turn One-night Stands into Long-term Relationships

  There’s no silver bullet solution for making a successful pop-up. A long-lasting
  and meaningful impact is achieved through a combination of four key factors.