News

• List and Database News

  Credindex Ultimate Ethnic Credit Card Buyers Credindex is introducing four credit card buyers files. They are: Credindex Ultimate Affluent Credit Card

• DMS Acquires Williams Kincaid Group

  DMS Group, Inc. has acquired Williams Kincaid Group (WKG), an Elmhurst, IIL-base direct marketing agency. The acquisition was completed Jan. 15. WKG’s

• Reader’s Digest Reports 4% Revenue Dropoff

  The Reader

• AT&T Warns of Online Billing Scam

  AT&T Worldnet Service, the company’s Internet service provider, is warning customers that they may have been targeted by an e-mail scam designed to capture

• List and Database News

  The Personal Touch ALC of New York is now managing this file of 105,587 last-12-month buyers from this stationery and office products catalog. The source

• GM Turns to E-mail to Market New Corvette

  At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette

• List and Database News

  Mad Magazine Subscribers There are 83,449 active subscribers to Mad magazine. Mad uses direct mail to win over readers before the age of 10, and, the

• Short Cuts

  Targetbase, the Irving, TX-based database/CRM agency, has named Ed Forman as chief technology officer. In his previous role at the company, Forman created

• New Products and Services

  Centrus GeoStan, a business geographics program, now features the ability to link data from a variety of vendors, as well as Census Bureau information.

• Worldata to Manage PBI Media Magazine

  Worldata will be managing nine PBI Media Magazine subscriber files as of Dec. 1. There are more than 250,000 subscribers’ records in the master file.