News

• Agencies

  College Partnership Launched Direct Mail Program

  College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week.

• InfoUSA Names O’Keefe GM of Political, Nonprofit Markets

  InfoUSA has named Peter O’Keefe general manager of political and nonprofit markets for InfoUSA and Donnelley Marketing.

• Scholastic Axes 75; Net Loss Widens

  Scholastic Corp. has closed a call center and laid off 75 outbound telemarketers for its continuity clubs and has outsourced their positions as part of a company-wide plan to reduce overhead and save more than $40 million over the next year.

• Only Teens Prefer Search Engines to Yellow Pages

  Except for teenagers, consumers prefer using printed Yellow Pages (61%) to Internet search engines (12%) for locating products and services for purchase, according to research findings from the Kelsey Group.

• Agencies

  Nautilus Re-Issues Financial Figures: Sales, Expenses Increase

  The good news in Nautilus Inc.

• Thulin Pleads to Two Counts, Faces Three-Year Sentence

  James Thulin, president of list management/brokerage TCI Communications Inc., pleaded no contest to one count of assault and one count of burglary in a case that dates back to the summer of 2004, according to Jane Robison, spokeswoman for the Los Angeles County district attorney

• Goodmail Rejecting Three Quarters of Applicants

  (Magilla Marketing) Goodmail has rejected more than three quarters of the companies that have applied for its Certified Email program, according to the company

• New Products and Services

  PartsWize: an online tool for sourcing automotive parts

• Utah Raising Ante on No E-mail Registry

  Some Utah legislators have decided that there aren

• Cabela’s Hits $1B Direct Sales in 2005

  Outdoor sporting-goods marketer Cabela