News Briefs
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News Briefs
ALLIED DOMECQ SPIRITS NORTH AMERICA: has granted a license to American Beverage Corp. for the production of a new line of non-alcoholic cocktail mixers.
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News Briefs
NICKELODEON: has promoted Leigh Anne Brodsky, whose leadership as senior VP-consumer products at Nickelodeon has helped grow the network’s multibillion
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News Briefs
MAKE: Portland, ME, is a new agency opened by two former Fallon employees Tom Riddle and Dan Bryant.
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News Briefs
BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled
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News Briefs
KENTUCY FRIED CHICKEN: premieres its first commercial written by, directed by and starring “real” people on Oct. 1. Consumers are asked to vote for their
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News Briefs
THE GOLF CHANNEL: Orlando, FL, premiered its newest series Golf With Style last Wednesday. The weekly series travels to some of the most beautiful sites
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News Briefs
THE EXPERIENTIAL AGENCY: Chicago, has opened an office in Santa Monica, CA. The office will be headed by executive VP Randi Gelfand and is located at
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News Briefs
NEW LINE HOME ENTERTAINMENT: registered more than 350,000 consumers last week for the Lord of the Rings Adventure Card. Customers received the cards beginning
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News Briefs
VALASSIS: will feature the Ronald McDonald House Charities themed event program in the company’s freestanding insert for the 10th year. Fifteen companies
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News Briefs
JEWEL-OSCO: Chicago, joins the Savings Plus Direct-to-Consumer Network that distributes samples and coupons via packages of store-brand baked goods. DSD