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News Briefs

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    NIKE: has signed a multi-year agreement with Bank of America to become the official footwear and apparel sponsor of the Bank of America Chicago Marathon starting with the Oct. 12 race this year. As the sponsor for five years, Nike will provide the official merchandise for race participants, personnel and pacers and will run a 17-week marathon-training program in Chicago in June. Financial terms of the deal were not disclosed.

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    KRISPY KREME DOUGHNUTS: is rolling out two limited-time offerings to its menu inspired by the Caribbean. Its Caribbean Kreme doughnut features mango, pineapple and passion fruit, and topped with white icing and shortcake crunch.

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    DUNKIN’ DONUTS: is giving customers a freebie on Tax Day—a free donut. People who visit participating locations on April 15 will receive the treat with the purchase of any cup of coffee.

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    MARS SNACKFOODS U.S: is adding a limited edition flavor to its popular M&Ms line—Wildcherry M&Ms

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    AMERCIAN EAGLE OUTFITTERS: has launched an e-commerce for its
    Martin + Osa brand targeting 28- to 40-year-old women and m

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    CHEVRON: is partnering with the Tiger Woods Foundation to develop programs in support of the foundation.

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    MATTEL: is introducing a collection of eco-friendly accessories for girls with the launch of Barbie BCause. The line features excess fabric and trimmings from other Barbie doll fashions and products which would other be discarded. It includes handbags, coin purses, gats, tote bags, pillows and diaries. The accessories, which range in price from $5.99 to $19.99, are available in Toys R Us stores nationwide.

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    SALON SELECTIVES: hair care brand, will debuted a national television campaign yesterday.

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    XA, INC.: an event marketing firm…

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    MAIDENFORM BRANDS, INC.: a global marketer of intimate apparel, will launch a new advertising campaign to promote its products on April 1.